SEO CONSULTANCY
E-commerce SEO Consultant - Hridoy Chowdhury
Optimisation for your Ecommerce website, Driving Strong Ranking & Traffic Growth
SEO for your Ecommerce Site
Ecommerce websites depend on search engine optimization (SEO) to drive traffic. SEO can drive a high volume of highly targeted traffic to your e-commerce site, increasing conversion rates and sales.
The SEO landscape for ecommerce is constantly changing, so a consultant or agency with experience in the field of ecommerce SEO is vital.
As part of its effort to make things a little more interesting, search engine optimization combines both technical and content-based aspects of a website. Just for that reason, hiring someone who knows what they’re doing could save you years of missed opportunities and wasted costs.
An ecommerce site that is well optimized for customers and gains higher traffic will be more successful with strategy and fine-tuning. In summary, take care of your SEO and you’ll be taken care of.
Your Ecommerce SEO Experts
Our team can assist you in finding the most suitable ecommerce SEO specialist or agency to assist you in developing a successful SEO strategy for your ecommerce business. Some of the ecommerce SEO challenges our experts can assist you with include:
- SEO for multiple countries
- Duplicate content
- Filtering by pagination and facets
- There are issues with Google Panda and Google Penguin
- Problems with navigation
- Structure of the URLs
- Poor organic search ranking
- CMS SEO issues
- Limitations of the architecture
SEO does not have to be costly. It really depends on whom you speak with.
Our experience as ecommerce consultants allows us to see past the buzzwords and hype to assess what an SEO service could actually do for your company. Due to the fact that SEO audits and many other key practices have no industry standard, they can differ greatly from agency to agency and consultant to consultant.
Our SEO consultants combine talent with experience in order to work with companies that want to achieve their goals within a budget and timeframe they can afford. We can help you find the right people for a variety of services, including:
Ecommerce SEO Consultancy
Clients already know where they are and just need that final push of up-to-date SEO knowledge to rank on page one. Some businesses need to understand what search engine optimization actually means and how to implement it in their e-commerce offerings. This can be done either way.
We work with SEO consultants who can dig deep into your ecommerce business to gain a clear picture of what you need to improve SEO and start attracting high volumes of customers through search engines. They will then provide recommendations in plain English on how to implement the changes. You can also have them do it for you, keeping you fully informed at every step.
Ecommerce SEO Audits
In a complete SEO audit, you will analyze everything from the keywords you currently rank for to your site’s technical architecture and where your traffic comes from. This initial assessment will give you a comprehensive understanding of your current SEO status before you make any changes.
In an SEO audit, the goal is to identify current status, challenges, and opportunities that could be implemented to drive more impressions, visits, and conversions. With sophisticated tools and insight, a full audit will reveal any hidden issues within the coding or architecture of your site that you and your users may not be aware of. It will also flag glaringly obvious errors, quick fixes and levels of risk across backlinks.
The following areas can be determined by an SEO audit:
- Performance of keywords at present
- There is a duplicate of the content
- Challenges associated with site hierarchy
- Authority of links
- There are coding errors
Ecommerce search engine strategy
Search engine optimization and search engine marketing (SEM) encompass much more than keywords. The page covers everything from sitemaps to links, word counts, and page loading times.
You must crawl before you can walk
An SEO expert must analyze your website to find the weak spots before she can implement an actionable SEO strategy. Through the use of the latest SEO tools and crawling software, they will examine the technical infrastructure, front-page content, and keyword targeting to see if you are far from where you should be. They will review competitor sites to see where the strongest links are coming from, which site architectures work and what the most popular keywords are in your market. Then, they’ll provide you with actionable insights you can use immediately.
Error identification
Site speed and broken links can all negatively impact your ecommerce site’s SEO, as well as the user experience. For an SEO consultant, identifying errors like this is all in a day’s work, and a good one will never overlook a detail.
On-page optimisation
Optimizing your site’s on-page content is a crucial element of search engine optimization and is completely under the control of a SEO expert, which allows you to make quick changes that improve ranking. By optimizing your site structure, rich snippets, internal linking, and ensuring that your site is mobile-friendly, you will attract leads and keep them there when they arrive.
Content
Your blog posts, product descriptions, and rich snippets should be as keyword-optimized as they are enticing, along with highly-readable website copy. You can get a structured plan on how to write content and copy this way from our ecommerce SEO experts, hire someone to do it for you, or find someone who can do it for you, giving you a full end-to-end solution.
Link-building
A quality inbound link is the only link that will send traffic to your business. Your SEO consultant or agency will analyze your current inbound links and take measures to keep only the ones that matter. After that, they’ll help you develop link-building strategies that give you the chance to earn relevant, high-value links from reputable sources through blog posts, thought-comments, and infographics.
Fill out our free ecommerce consultation form to get started on any of the disciplines listed above
Expert SEO services for ecommerce
International SEO
Your ecommerce website should cater to your needs if you’re selling products worldwide. Content geotargeting within key areas such as pricing, shipping, and timezones are key considerations in ecommerce and will influence your product’s reach and success. There are a variety of areas that international SEO has to be implemented in, which is why many sites shy away from it (or pretend it doesn’t exist). The code, SEO data, site structure, and content of your website need to signal an international presence if they are to be successful in any market other than your own.
Bringing in a skilled SEO expert with international SEO experience will produce a dramatic impact on sales and profits in ecommerce, where it’s often as easy to sell abroad as it is at home.
Duplicate content management
When it comes to locking down your content as the most relevant on the web, analyzing and managing duplicate content can often be a tedious task. By removing copies of your content, you help search engine bots understand that the content you’re surfacing is the original and, therefore, the most relevant.
In ecommerce, where similar products and services have a level of synchronicity, finding creative ways to provide individual descriptions, titles, and keywords is one consideration that our contacts can help you with.
Recognizing issues with Google Panda and Google Penguin
Search ranking factors within Google and other search engines are often subject to change, leaving businesses with severe penalties. Previously acceptable tactics (such as link-building) are now damaging your site’s credibility and reducing the amount of traffic you are likely to receive.
When you work with someone who’s up-to-date on all search engine regulations and ranking factors, you can quickly redress and rebuild, helping your site climb back to where it belongs.
Reviewing site architecture
An ecommerce website involves many factors and complex integrations, which are often not recognized by the final product. A site’s architecture will be influenced by elements like its user experience, reporting, data flow, and payment process. Creating a logical site structure where you map out user journeys is the best way to start an ecommerce project, which can then be further developed in the future. Similarly, the base of your catalog of products can be developed, allowing you to premeditate the space needed to scale when the time comes.
Site architecture is slightly more challenging when the site is already built. In order to achieve a seamless user experience and a smooth flow of a site, we are able to suggest a mix of e-commerce specialists and agencies that can manage both existing and future sites.
Correcting CMS SEO issues
Several content management systems, including WordPress, are SEO-friendly. As a result, they have the SEO features you need already built-in, ensuring you have the tools you need to accomplish stellar SEO. In some cases, it is necessary to choose a CMS that prioritizes user experience and scalability rather than SEO.
Content management systems (and all content management systems in general) can create SEO issues that ecommerce site owners are not aware of. It is only after their Google rankings rapidly decline that they become aware.
Details such as the loading time of a page and the degree to which elements of the page can be crawled are defined by the CMS and can be problematic if they are changed. Occasionally, algorithmic changes within Google, such as Panda, can lead to penalties if your CMS duplicates content or changes URLs without your knowledge.
Our SEO ecommerce specialists can minimize any impact of such changes and predict future issues before they occur. To minimize clashes with your CMS and stop any negative effects before they escalate, you need to keep track of changes within the search engine optimization world.
Please fill out our free ecommerce consultation form for more information about any of the ecommerce SEO services we offer. We’ll contact you as soon as possible.
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