When it comes to increasing your visibility on Etsy, you need to invest in Etsy SEO. Your title and description should be optimized for your keywords. Make sure your titles, descriptions, and photos are accurate. You will benefit from being quick to process an order when you receive one. Once a product has been purchased, try to find reviews from verified buyers.

Hridoy Chowdhury provides SEO services for Etsy London and beyond.

The name and description of your Etsy shop should reflect who you are and what you sell in order to appear on Google. Ensure that your shop page, as well as every product listing, has an optimized meta title and meta description. For your product listings to show up on Google, it is more important to use keywords that are relevant to your products. While people may search for handmade coasters, they are likely to search for “customized coasters” rather than “coaster shops”.

For Etsy London and global shops to improve their search engine rankings and positions on the Etsy platform, they need an Etsy SEO agency like Hridoy Chowdhury.

The name and description of your Etsy shop should reflect who you are and what you sell in order to appear on Google. Ensure that your shop page, as well as every product listing, has an optimized meta title and meta description. For your product listings to show up on Google, it is more important to use keywords that are relevant to your products. While people may search for handmade coasters, they are likely to search for “customized coasters” rather than “coaster shops”.

For Etsy London and global shops to improve their search engine rankings and positions on the Etsy platform, they need an Etsy SEO agency like Hridoy Chowdhury.

Etsy SEO requires both your shop and product listings to be optimized so that they show up for any relevant search. The title, the description, the product images and videos, the shop description, reviews, and the speed of service should be done well.

The search parameters for the Etsy platform were very basic when it launched in 2005. Search results were compiled based on category and date posted. In the decade and a half since the platform launched, it has grown from a platform where a handful of artisans could sell their wares to a publicly traded business offering thousands of items for sale every day. Because of this, Etsy’s search algorithms are becoming increasingly technical. Blackbird Technologies helped the company enhance its product search efficiency by acquiring an artificial intelligence startup in 2016.

Etsy’s search algorithm is shrouded in some mystery like most ‘search engines,’ but sometimes the company is more forthcoming about exactly what matters most to its users. Fortunately, they publish a set of guidelines that outline those factors here, making Etsy SEO a little less challenging ‘to get right’ – in some ways – than standard search engine optimization.

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Contrary to what some people believe, Etsy SEO is NOT the same as SEO for search engines like Google or Bing. You can use it to increase your visibility on Etsy, but the algorithms Etsy uses to formulate its search results are different from those used by other search engines.

For example, Google’s algorithm is very complex and favors informative content over product listings, such as articles, blog posts, or videos. The internal Etsy search engine, on the other hand, aims to find products that match the user’s search as accurately as possible.

Hridoy Chowdhury’s Etsy SEO specialists can help you with your shop’s SEO if you are worried about it. Our agency is the premier Etsy SEO agency in London!

Absolutely. Targeting the right keywords along with Etsy tags will get your items found by people looking exactly for what you have to offer. The importance of keyword research for Etsy SEO cannot be overstated.

We have a lot of experience with Etsy keywords, so give us a call if you need help. Providing bespoke Etsy marketing services is what we do at Hridoy Chowdhury, an SEO marketing agency.

In addition to incorporating keywords into your Etsy listings, you also need to add tags. A tag, or metadata, is a word or short phrase attached to an item. Tags assist shoppers in finding your item on Etsy.

You may have tagged your item with the phrase leather bookmark, for instance. When someone types a leather bookmark into an Etsy search, your item will appear among the results.

Besides following Etsy SEO best practices – something the Hridoy Chowdhury team is highly experienced and proficient at – maintaining listings that meet all of the seller guidelines is imperative, as are reviews.

If you sell an item, do everything you can to encourage the purchaser to leave a positive review. You will only be able to leave an Etsy product review if you deliver a great item and provide excellent customer service. Only verified buyers can leave Etsy product reviews.

As Google’s search algorithms are very different from Etsy’s, it is hard to get an individual listing to appear anywhere in a standard Google search result, as that is just not how things work. As an example, a search for ‘vintage silver ring’ is likely to lead to Etsy’s own search page if you search for that category on Etsy. However, you can include your listings in Google Shopping results by using the functionality within the Etsy interface.

It does not mean you cannot promote your items outside of Etsy with great success. Etsy sellers who are successful maintain a blog that promotes their items while providing useful content that Google and other search engines will actively rank and promote. Sellers on Etsy may also maintain a separate website that can be optimized for Google search just like any other website. Marketing via social media is another very effective way to promote your Etsy listings, especially on Instagram, Pinterest, and Snapchat.

Do you need help? Schedule a call with us. Our Etsy marketing agency can assist you 🙂

This means that Etsy’s search results will never show more than two items per seller per page of listings because they practice declumping. It is therefore recommended not to rank more than two or three items for the same primary keyword, because you will be competing with yourself. Mix it up and target different keyword variations.

Your shop’s SEO can also be enhanced by how you name your sections. There is a landing page for each section with a title based on the section name.

Etsy creates the page titles for each of your sections’ landing pages from your section names just as it does for your shop title. When someone searches for your shop on a search engine, they will see the page title. In search engine results, page titles are displayed as 66 characters, and section names are limited to 24 characters on Etsy. Your shop name will automatically appear in the page title.

Long Tail keywords are a great place to start optimizing your Etsy SEO. The shorter the keyword is (t-shirts), the more traffic it will get, but there is also more competition, and people often just browse when they use generic keywords.

When you use a more specific keyword (Coffee Lover Shirt), you are more likely to make sales since people using the more specific keywords are more likely to buy, and there is less competition.