In the competitive realm of e-commerce, achieving prominent visibility on Google can be challenging, especially for new entrants in saturated markets. Such was the case for a client specializing in premium alcoholic beverages in Malaysia. Their initial focus was on enhancing visibility for branded keywords, but the real challenge lay in capturing non-branded organic traffic, which holds vast untapped potential.
Project Overview
Initiation: September 2020
Goal: Expand organic traffic and enhance search visibility for non-branded keywords.
Challenge
The client’s website was newly launched and struggling to establish authority and content depth amidst formidable competition from established market leaders.
Strategy Implemented by Hridoy Chowdhury, SEO Expert in London
A comprehensive, phased SEO strategy was meticulously crafted and implemented over a year, focusing on several critical areas:
- SEO Audits: Rigorous audits to identify and rectify technical shortcomings, enhancing site health and SEO performance.
- Technical SEO: Addressing issues like duplicate content and broken pages to refine the website’s core structure.
- On-Page Optimization: Refining product pages to rank for high-intent keywords, crucial for driving targeted traffic.
- Content Development: Crafting SEO-optimized blog content aimed at ranking for informational keywords and establishing niche authority.
- SERP Feature Optimization: Tuning content to appear in rich snippets and FAQs, increasing visibility and click-through rates.
- Power Page Identification: Using sweet spot analysis to boost key pages that show the potential for high SERP rankings.
- Page and Category Restructuring: Overhauling product and category pages to improve their SEO framework and user experience.
Results
The strategic changes began yielding noticeable improvements within the first year. By September 2021, the monthly organic traffic had surged to 56,456 visits, a significant leap from 16,111 visits in September 2020. This upward trend continued robustly into 2022, with traffic reaching approximately 111,700 visits per month – an increase of nearly 200%.
Additionally, the website saw its ranking for organic keywords increase substantially, with top positions growing from 7,954 in 2020 to around 23,150 in 2022.
Conclusion
This SEO campaign not only significantly boosted organic traffic but also enhanced the client’s market presence by achieving high rankings for a broader range of keywords. The success of this project underscores the importance of a well-rounded SEO strategy that includes both technical optimization and rich content creation. The efforts led by Hridoy Chowdhury have demonstrated that with the right approach, new market entrants can indeed compete against established players and achieve substantial growth in organic traffic and conversions.
Interested in experiencing similar results? Contact me today to discuss how we can tailor an SEO strategy to meet your business’s specific needs.
