By Hridoy Chowdhury, SEO Expert based in London
In bustling New York City, where competition is fierce and local search is crucial, I helped a client with locations in Harlem and Brooklyn achieve a staggering 373% increase in phone calls through targeted local SEO efforts. Here’s how we made significant strides in a market as competitive as NYC.
🎯 Strategic Overview:
- Localized SEO for Each Location: Recognizing the unique characteristics of Harlem and Brooklyn, we tailored SEO strategies for each location within a one- to two-mile radius to maximize visibility.
- Website Optimization: Each location received its own dedicated page on the website, complete with optimized title tags, headers, ALT tags, and relevant semantic content.
- Google My Business Optimization: We fine-tuned the Google My Business listings for core services and minimized less relevant ones, sharpening the focus on what truly drives customer engagement.
- Directory Listings: Enhanced entity building by securing listings in key NYC directories relevant to their field, boosting the NAP (Name, Address, Phone number) consistency and credibility.
- Performance Monitoring with Local Falcon: Employed Local Falcon to monitor Share of Local Voice (SoLV) and adjust strategies in real time to maintain top rankings.
📈 Impressive Results:
- Brooklyn: Achieved a 373% year-over-year increase in phone calls from November 2023 to March 2024, primarily from users who found the business through Google Maps on mobile devices.
Keyword Target: 1
Keyword Target: 2
- Harlem: Although the growth was more modest at 10%, the volume of calls was significant, contributing to overall business growth.
Keyword Target: 1
Keyword Target: 2
🌍 Local SEO Success Metrics:
- Enhanced Local Visibility: Both locations now dominate local search results, appearing in the top 3 Google Map rankings for targeted, high-value medical keywords.
- Increased Customer Engagement: More phone calls directly translated to higher customer engagement and conversion, proving the effectiveness of a focused local SEO strategy.
🔍 Key Takeaways:
This case study highlights the power of understanding and leveraging local SEO dynamics to substantially increase business visibility and customer interaction in highly competitive urban environments.
For further insights into effective SEO strategies and more success stories, explore Hridoy Chowdhury’s SEO Case Studies.
Through meticulous planning, execution, and ongoing optimization, we not only met but exceeded our objectives, setting a new benchmark for local SEO success in New York City.
