Introduction: A Fresh Take on Recruitment
Hi, I’m Hridoy Chowdhury, an SEO expert based in London, dedicated to transforming how businesses attract traffic. In this case study, we delve into how we tripled organic traffic for a recruitment website, Scholars, in just six months by shifting our content strategy to focus more directly on their end-users.
The Challenge: Shifting Gears in Content Strategy
Originally, Scholars aimed to engage HR managers and recruiters with articles designed to improve their internship hiring processes. While well-intentioned, this approach wasn’t quite hitting the mark. After some analysis, we pivoted to address the needs of a different audience segment directly—those entering the job market.
Strategy: Targeting the Right Audience 🎯
Refocusing Content:
Realizing the need for a strategy shift, we transitioned our focus from B2B to B2C content. This involved creating detailed guides and advice specifically for the job-seeking audience, such as:
- How to cold email for an internship
- Duration and expectations of various internships
- Specific company internship guides
Optimizing for High-Performance Keywords:
We developed a dual-focused keyword strategy that covered both broad and niche aspects of internships, ensuring visibility in highly searched areas while also capturing specific long-tail opportunities.
Results: Significant Growth and Brand Authority 📈
Dramatic Increase in Web Traffic:
This strategic pivot led to a doubling of traffic in just six weeks and continued growth thereafter. Initially, Scholars had about 300 monthly sessions, but within eight months, this number soared to 8,000—a 2,567% increase.
Enhanced Domain Authority:
From an SEO perspective, the site’s domain authority jumped significantly, reflecting its newfound credibility and trustworthiness in the recruitment space.
Keyword Ranking Success:
Scholars began with no keywords in the top rankings, but now boasts 24 keywords on the first page of Google results, with seven at the number one spot.
Conclusion: Your Path to SEO Mastery
As an SEO strategist in London, I’m thrilled to help brands like Scholars redefine their digital presence and achieve remarkable growth. This case study is a testament to the power of understanding and directly addressing the needs of your audience.
🔗 Interested in elevating your site’s SEO performance? Contact me, Hridoy Chowdhury, to discover how a tailored SEO approach can transform your traffic and enhance your brand’s online visibility. Let’s turn your SEO challenges into success stories.
