Hi, I’m Hridoy Chowdhury, an SEO expert based in London, dedicated to transforming how businesses attract traffic. In this case study, we delve into how we tripled organic traffic for a recruitment website, Scholars, in just six months by shifting our content strategy to focus more directly on their end-users.
The Challenge: Shifting Gears in Content Strategy
Originally, Scholars aimed to engage HR managers and recruiters with articles designed to improve their internship hiring processes. While well-intentioned, this approach wasn’t quite hitting the mark. After some analysis, we pivoted to address the needs of a different audience segment directly—those entering the job market.
Strategy: Targeting the Right Audience 🎯
Refocusing Content:
Realizing the need for a strategy shift, we transitioned our focus from B2B to B2C content. This involved creating detailed guides and advice specifically for the job-seeking audience, such as:
- How to cold email for an internship
- Duration and expectations of various internships
- Specific company internship guides
Optimizing for High-Performance Keywords:
We developed a dual-focused keyword strategy that covered both broad and niche aspects of internships, ensuring visibility in highly searched areas while also capturing specific long-tail opportunities.
Results: Significant Growth and Brand Authority 📈
Dramatic Increase in Web Traffic:
This strategic pivot led to a doubling of traffic in just six weeks and continued growth thereafter. Initially, Scholars had about 300 monthly sessions, but within eight months, this number soared to 8,000—a 2,567% increase.
Enhanced Domain Authority:
From an SEO perspective, the site’s domain authority jumped significantly, reflecting its newfound credibility and trustworthiness in the recruitment space.
Keyword Ranking Success:
Scholars began with no keywords in the top rankings, but now boasts 24 keywords on the first page of Google results, with seven at the number one spot.
Conclusion: Your Path to SEO Mastery
As an SEO strategist in London, I’m thrilled to help brands like Scholars redefine their digital presence and achieve remarkable growth. This case study is a testament to the power of understanding and directly addressing the needs of your audience.
🔗 Interested in elevating your site’s SEO performance? Contact me, Hridoy Chowdhury, to discover how a tailored SEO approach can transform your traffic and enhance your brand’s online visibility. Let’s turn your SEO challenges into success stories.
