By Hridoy Chowdhury, SEO Expert based in London
Overview: Overcoming a Google Core Update Challenge
When the May 2020 Google Core Update hit, one of our e-commerce clients in the adult niche faced a significant setback. This case study, led by me, Hridoy Chowdhury, delves into how we not only recovered from the update but also significantly enhanced the site’s performance. Our efforts led to a 90.6% increase in organic traffic and a 53.23% rise in organic revenue.
Initial Challenges:
- Confusing User Intent: The site’s content was misaligned with user expectations, leading to confusion for both users and Google’s algorithms.
- Misidentification as an Affiliate Site: Lack of clear E-A-T signals caused the site to be perceived as an affiliate rather than a legitimate e-commerce business.
- Toxic Backlink Profile: The site’s backlink profile was harming its credibility and search rankings.
Interested in how we turned things around? Book a consultation with me today!
Strategic Insights and Execution
🔧 Comprehensive SEO Overhaul:
Our approach was multifaceted, addressing technical SEO, content strategy, and backlink profile simultaneously. Here’s how we did it:
- Clarifying User Intent:
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- Conducted a detailed analysis to align the site’s content with the actual search intent of our target keywords.
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- Optimizing Content for E.A.T:
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- Enhanced the ‘Expertise, Authority, and Trust’ signals across the site by creating authoritative author profiles and improving content quality.
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- Rehabilitating the Backlink Profile:
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- Performed a thorough audit and disavowed toxic links while fostering new, high-quality backlinks.
Results and Business Impact
Post-recovery, the site not only regained its lost rankings but also saw substantial growth in traffic and revenue. Our strategic SEO efforts resulted in:
- Yearly Organic Traffic: Increased from 631,778 to 1,204,197 (+90.6%)
- Yearly Transactions: Increased from 4,377 to 6,163 (+40.8%)
- Yearly Revenue: Saw a significant rise of 53.23%
Conclusion: Building a Stronger Future
This recovery wasn’t just about regaining lost ground; it was about setting the stage for sustained growth. By addressing core issues and focusing on solid SEO foundations, we have positioned our client for ongoing success in a highly competitive niche.
Ready to Enhance Your SEO Strategy? If you’re looking to overcome a Google penalty or simply want to improve your e-commerce site’s performance, contact me, Hridoy Chowdhury. Let’s craft a strategy that not only recovers lost traffic but also attracts more engaged visitors and drives conversions.
Let’s get started on transforming your e-commerce success story.
