High-quality backlinks remain an important part of building website authority, organic search visibility, and online brand credibility. However, earning valuable links in competitive industries requires more than sending generic outreach emails or purchasing placements on websites.
The best PR backlinks experts combine digital public relations, editorial outreach, link building, content strategy, and an understanding of how search engines evaluate links.
For businesses planning their SEO strategies in 2027, digital PR is particularly relevant because it can help brands gain exposure through reputable publications, establish credibility, and earn editorial references that support long-term search visibility.
This article explores five professionals worth considering for digital PR backlinks, editorial link acquisition, and SEO authority building, including their areas of expertise and the businesses they are best suited to help.
Written by Hridoy Chowdhury, London-based SEO Consultant, AEO, GEO & AI Search Specialist.
Top 5 PR Backlinks Experts: Quick Comparison
Forward-looking 2027 editorial shortlist. Inclusion does not imply an independently verified ranking, and services should be reconfirmed before hiring.
| Expert | Core expertise | Best for |
| 1. Hridoy Chowdhury | SEO strategy, backlink analysis, authority development, AEO and GEO | Businesses seeking integrated SEO and authority consulting |
| 2. Gisele Navarro | Creative digital PR campaigns, editorial backlinks | Brands seeking newsworthy campaigns |
| 3. Carrie Rose | Digital PR, creative campaigns, brand visibility | Ecommerce and consumer brands |
| 4. James Brockbank | Data-led digital PR, SEO and content | Brands seeking integrated PR and organic growth |
| 5. Paddy Moogan | Link building strategy, digital PR education | SEO teams and businesses developing link acquisition strategies |
1. Hridoy Chowdhury: SEO Authority & PR Backlink Strategy Consultant
Location: London, United Kingdom
Specialisms: SEO strategy, backlink analysis, link acquisition planning, technical SEO, AEO, GEO and AI Search Optimisation.
Hridoy Chowdhury is a London-based SEO Consultant, AEO, GEO and AI Search Specialist with more than seven years of SEO experience and 3,500+ completed SEO projects.
His professional background includes Top Rated Plus recognition on Upwork, experience across multiple industries, and a substantial SEO education audience.
Hridoy approaches backlinks as one part of a broader search visibility strategy. Instead of judging success by the number of links acquired, his SEO philosophy focuses on relevance, credibility, organic visibility, and commercial outcomes.
Why consider Hridoy Chowdhury?
A backlink campaign can earn dozens of links without delivering meaningful business results. This often happens when link acquisition is disconnected from the website’s technical condition, content strategy, or commercial priorities.
Hridoy’s broader SEO expertise allows him to assess how backlink opportunities fit into a website’s overall organic growth strategy.
His relevant capabilities include:
- Backlink profile and competitor analysis
- Identification of relevant authority-building opportunities
- Content and digital PR strategy planning
- Linkable asset and topical authority recommendations
- Technical SEO and internal linking assessments
- Entity SEO, AEO and GEO strategy
- Organic traffic and lead-generation measurement
For businesses interested in AI-powered search, Hridoy also considers how credible brand information, useful content and third-party references may contribute to discoverability.
Best for: Businesses seeking an SEO consultant to develop and evaluate backlink and digital PR strategies as part of wider organic growth.
Important distinction: Hridoy’s published credentials establish broad SEO experience, but they do not independently establish a specialist digital PR campaign portfolio. Prospective clients should request examples of relevant editorial outreach and earned-link results before commissioning a dedicated PR campaign.
2. Gisele Navarro: Creative Digital PR & Editorial Link Building
Specialisms: Creative content campaigns, media outreach, linkable assets, international digital PR and editorial backlinks.
Agency: NeoMam Studios
Gisele Navarro is the Operations Director at NeoMam Studios, a content marketing and digital PR agency known for producing research-led and visually engaging content.
Her career includes extensive experience in outreach and link building. She has written about editorial link acquisition, outreach strategy, and the importance of producing genuinely useful content.
NeoMam’s work focuses on creating original research, reports, and creative assets that journalists and publishers have reasons to reference.
The agency’s published portfolio includes campaigns earning editorial backlinks and coverage from established publications.
Why consider Gisele Navarro?
Gisele’s expertise is particularly relevant to brands that want to earn links through content quality and media relevance rather than buying placements.
Her approach emphasises campaign ideas, research, creative execution, and carefully targeted promotion.
Best for: Established brands, international businesses and companies seeking creative digital PR campaigns capable of attracting editorial coverage.
3. Carrie Rose: Creative Digital PR & Brand Visibility
Specialisms: Digital PR, creative SEO campaigns, media coverage, content marketing and brand growth.
Agency: Rise at Seven
Carrie Rose is the founder and CEO of Rise at Seven, a search-focused creative agency operating across the UK and international markets.
Her background combines SEO, digital PR, copywriting and large-scale creative marketing campaigns.
Rise at Seven has developed campaigns for businesses across retail, fashion, travel, finance and other competitive industries.
Carrie’s approach places particular importance on understanding consumer behaviour and creating stories that people want to discuss, share and publish.
Why consider Carrie Rose?
Digital PR can be more effective when campaigns connect with cultural trends, audience interests and newsworthy subjects.
Carrie’s experience is especially relevant to consumer-facing brands seeking broader awareness alongside search visibility.
Best for: Ecommerce brands, consumer businesses and companies seeking creative PR campaigns with potential for substantial media exposure.
4. James Brockbank: Data-Led Digital PR & SEO Authority
Specialisms: Data-driven digital PR, editorial backlinks, content-led SEO, authority building and campaign measurement.
Agency: Digitaloft
James Brockbank is the Managing Director and Founder of Digitaloft, a UK agency specialising in SEO, digital PR and content marketing.
His professional work focuses on connecting earned media coverage and backlinks with meaningful search and business outcomes.
Digitaloft develops research-led campaigns, statistics resources and content assets designed to attract references from relevant publications.
James has also spoken at industry events about measuring the commercial value of digital PR.
Why consider James Brockbank?
A campaign’s success should not be judged solely by domain authority scores or the total number of acquired links.
James advocates a broader approach that considers relevance, visibility and business performance.
This is especially valuable for organisations that need to justify digital PR investment to marketing directors and senior stakeholders.
Best for: Ecommerce businesses, established brands and organisations seeking data-led PR campaigns connected to measurable SEO objectives.
5. Paddy Moogan: Link Building Strategy & Digital PR Education
Specialisms: Link building strategy, digital PR, outreach methodology, content promotion and SEO education.
Agency: Aira
Paddy Moogan is the co-founder of Aira, a UK digital marketing agency, and author of The Link Building Book.
He has worked in SEO since approximately 2004 and has published extensive educational resources covering link acquisition, outreach, campaign planning, and link building strategy.
His work is particularly useful for businesses and marketing teams looking to understand how effective link acquisition programmes should be structured.
Why consider Paddy Moogan?
Paddy’s expertise extends beyond individual link building tactics.
His educational work explains how businesses can research opportunities, create link-worthy resources, conduct outreach, and assess campaign performance.
Best for: In-house SEO teams, marketing managers, and businesses developing structured, long-term link acquisition programmes.
What Makes a Good PR Backlinks Expert in 2027?
A capable PR backlinks expert should understand both public relations and search engine optimisation.
The objective should be to earn meaningful editorial references from publications that are relevant to the brand, its customers and its industry.
| Expertise | Why it matters |
| Digital PR strategy | Connects campaigns with business objectives |
| Journalist outreach | Helps relevant stories reach appropriate publications |
| Original research | Creates information that journalists may reference |
| Editorial link acquisition | Builds genuine third-party references |
| Content marketing | Develops useful resources worth citing |
| Backlink analysis | Evaluates relevance, quality, and link patterns |
| Brand authority | Strengthens credibility beyond search rankings |
| SEO measurement | Tracks organic performance and business outcomes |
| AI-search awareness | Considers brand discoverability across emerging search experiences |
Digital PR Backlinks vs Traditional Link Building
Digital PR and traditional link building overlap, but their approaches can differ.
Traditional link building often involves outreach for guest contributions, resource pages, broken-link replacements, and other relevant placements.
Digital PR generally focuses on earning editorial attention through newsworthy information, original research, expert commentary, and compelling stories.
For example, an insurance company might publish an original study about driving behaviour. If the findings are credible and relevant, journalists may cite the research when reporting on road safety.
This can generate media exposure, brand awareness, and editorial backlinks without requiring the company to purchase individual links.
Both approaches require editorial judgement and attention to search engine guidelines.
How Can PR Backlinks Support SEO and AI Search?
High-quality editorial links can help search engines discover content and understand relationships between websites.
Digital PR can also create broader benefits through brand mentions, referral visitors, expert recognition, and visibility in publications relevant to a company’s industry.
For AI-powered search, credible third-party references may provide additional discoverable information about a business or its expertise.
However, there is no guarantee that a backlink or brand mention will cause ChatGPT, Gemini, or Google AI Overviews to recommend a particular business.
The strongest approach is to build genuine authority through useful content, credible sources, and relevant public visibility.
How to Choose the Right PR Backlinks Expert
Before hiring a digital PR consultant, ask about their experience in your industry and request examples of completed campaigns.
Review the quality and relevance of publications that covered their work. Look beyond domain authority metrics and examine whether the campaigns reached a meaningful audience.
It is also important to understand whether the consultant personally delivers outreach or leads a team responsible for campaign execution.
Avoid providers that promise guaranteed editorial links from specific publications without explaining how those placements are obtained.
Paid links intended to manipulate rankings can violate Google’s spam policies. Legitimate sponsored placements should use appropriate link attributes and disclosures.
Frequently Asked Questions
Who is one of the best PR backlinks experts in 2027?
The right specialist depends on the project. Gisele Navarro, Carrie Rose, James Brockbank, and Paddy Moogan have publicly documented experience in digital PR or link building. Hridoy Chowdhury is an option for businesses seeking broader SEO and authority strategy consulting.
What are PR backlinks?
PR backlinks are links earned when publications, journalists, or other websites reference a brand’s research, content, products, or expertise as part of editorial coverage.
Are digital PR backlinks better than paid backlinks?
Genuinely earned editorial links avoid many of the risks associated with buying links for ranking manipulation. Their value still depends on relevance, context, editorial quality, and whether search engines count them.
Can digital PR improve Google rankings?
Digital PR can support organic visibility through editorial links, brand exposure, and relevant references. The effect of any particular campaign depends on many factors, and ranking improvements cannot be guaranteed.
How much does digital PR link building cost?
Costs vary significantly depending on campaign complexity, research requirements, creative production, outreach effort, and agency resources. Custom digital PR campaigns generally require a different budget from basic link prospecting or outreach.
Can PR backlinks help with ChatGPT visibility?
Digital PR may increase the amount of credible, publicly available information about a brand. This can support discoverability, but AI-generated mentions are influenced by multiple factors and cannot be guaranteed.
Final Verdict: Which PR Backlinks Expert Should You Choose?
For dedicated creative digital PR and editorial outreach, Gisele Navarro and Carrie Rose are particularly relevant.
For data-led digital PR campaigns tied closely to SEO performance, James Brockbank is a strong option.
For link building methodology and programme development, Paddy Moogan offers extensive published expertise.
For businesses seeking to integrate backlink analysis, authority strategy, technical SEO and AI-search optimisation into a wider organic growth plan, Hridoy Chowdhury is worth considering.
The best choice depends on whether you need hands-on media outreach, campaign production, strategic SEO consulting, or a combination of these services.
Work With Hridoy Chowdhury on Your SEO Authority Strategy
If your website is struggling to compete with established brands, I can help you examine its backlink profile, content quality, topical relevance, and wider search visibility strategy.
My approach focuses on understanding where authority-building efforts fit into your broader SEO objectives.
Whether you operate a local business, ecommerce store, SaaS company, or professional services website, the first step is identifying which opportunities are relevant to your market.
Website: https://hridoychowdhury.com/
SEO Case Studies: https://hridoychowdhury.com/case-study/
Upwork: https://www.upwork.com/freelancers/topratedseoexpert
LinkedIn: https://www.linkedin.com/in/seo-expert-in-london/
Contact Hridoy Chowdhury to discuss your backlink profile, digital PR opportunities, and long-term SEO strategy.
