Crafted by Hridoy Chowdhury, Premier SEO Expert in London

In today’s rapidly changing SEO landscape, establishing topical authority has become increasingly crucial, especially in competitive industries like cosmetics.

Our client, a prominent cosmetic brand in Malaysia, faced challenges in connecting with their target audience despite offering a compelling product lineup.

🎯 Our Strategic Execution:

• Targeted Keyword Research: Identified vital primary and secondary keywords tailored to the beauty industry.
• User Intent Analysis: Studied user behavior and search queries to understand customer needs better.
• Topical Content Maps: Developed a strategic plan for content that covered a spectrum of relevant topics, ensuring comprehensive coverage.
• Quality Content Production: Rolled out engaging and informative content that struck a chord with the target demographic.
• On-Page SEO Enhancements: Optimized meta tags and URLs to align with Google’s natural language processing algorithms.
• Internal Linking: Strengthened site architecture with smart internal linking to distribute page authority effectively.
• Structured Data Implementation: Utilized schema markup to help search engines understand our content context better.
• Content Layering and Consolidation: Enhanced existing content and merged overlapping topics to prevent keyword cannibalization.

📈 Stunning Results:

• Impressions: Witnessed an extraordinary 21,000% increase, significantly broadening our reach.
• Clicks: Achieved a 6,000% rise, translating to higher engagement and potential conversions.
• Keyword Ranking: Secured top rankings for all targeted keyword variations.
• Visibility: Many keywords ascended to the first page of search results, enhancing overall site visibility.

  
  

🔗 Insights and Impact:

This two-month journey underscores the potency of a well-orchestrated topical authority strategy in the beauty sector. By aligning our SEO efforts with the specific interests and queries of our audience, we not only improved visibility but also set a new benchmark for engagement in this competitive space.

For a deeper dive into how topical authority can transform your brand’s SEO, visit Hridoy Chowdhury’s SEO Insights.