Discover how a strategic overhaul of an e-commerce PPC campaign led to a dramatic reduction in lead costs and a significant increase in lead volume. In this case study, I, Hridoy Chowdhury, an SEO Expert based in London, will outline the key changes and tactics we implemented to achieve these impressive results. Campaign Overview: Duration: 3 months Monthly Budget: $499 Reduction in Cost per Lead: 85% Background: The client, a high-end home goods retailer with products priced from $5,000, was struggling with high lead costs. Despite having a sophisticated e-commerce setup, their conversion from leads to sales was inefficient, leading