You will be prompted to add meta tags to each product listing by Shopify as you create it. It is important to give some serious consideration to what they will say.

It’s not uncommon to see Shopify sites that are well optimized in technical terms attract fewer clicks in search results. Most of the time this is due to dull titles and meta descriptions. You can avoid this by writing all your titles and meta descriptions like (AdWords) advertisements. You should use a call to action at the end of the meta description to activate the search engine user and encourage them to click on your website. You should also sparingly use the page’s keyword in the meta description.

The following are built into Shopify, so you don’t need to worry about them. Shopify comes with a few basic SEO solutions out of the box, but you’ll need to work at it (or have a professional team work at it for you) The following are built into Shopify, so you don’t need to worry about them.

URL canonicalization in Shopify
Canonical URLs are important for ranking high in search engine results, but what is a canonical URL? It is common for an online store to create thousands of URLs and multiple URLs for the same product. You have a pair of jeans that you are selling in three different colors, for instance. There are now several ways to access the URL for those jeans: through the color filter, through the jeans collection, or straight from the product index.

In the eyes of search engines, this creates a lot of duplicate content. This is handled by Shopify by creating canonical links for the pages that aren’t the originals. Using this method, Google and other search engines know that these pages are actually copies of the original and should not rank, only the original should.

In Shopify, create a sitemap
You can think of a sitemap as a flowchart for your store. Shopify stores are indexed by search engines using crawlers. Links to each and every page of your store are required if you want the crawler to see all the pages.

This occurs most of the time, but some pages can be forgotten, such as landing pages or collection pages made for a particular occasion or launch. Sitemaps contain links to all the pages of your store and help search engine crawlers index all the pages. The sitemap is automatically updated every time you add a product, collection, or page to Shopify. Google and other search engines will be able to index all your pages this way.

The Robots.txt file in Shopify
The Robots.txt file tells search engine crawlers which pages on your store should be indexed and which should not.
Robots.txt files are generated by Shopify for those pages that should be hidden. If you create a landing page for a special date or launch and don’t want it to be indexed so that people can’t reach it, you don’t have the option to edit your own robots.txt.

Shoppers are still most concerned about online security. The advantage of using a web builder like Shopify is they handle the security, so all you have to worry about is populating, optimizing and then running your store.

Shopify users can easily add Google Analytics to their store with the addition of a simple free app from the Shopify App Market.