Finding the right Shopify SEO expert can make a significant difference to your online store’s Google rankings, organic traffic, product visibility, and sales.
Shopify is a powerful ecommerce platform, but launching a store does not automatically mean your products and collections will rank in competitive search results.
Successful Shopify SEO requires a combination of technical optimisation, collection-page strategy, product SEO, structured data, internal linking, keyword research, and an understanding of how online shoppers discover products.
With the growth of Google AI Overviews, ChatGPT, Gemini, and AI-powered shopping experiences, Shopify brands also need to think beyond traditional search rankings.
This article compares five Shopify SEO professionals worth considering for 2027, their expertise and the types of ecommerce businesses they are best suited to help.
Written by Hridoy Chowdhury, London-based SEO Consultant, AEO, GEO & AI Search Specialist.
Top 5 Shopify SEO Experts: Quick Comparison
Editorial shortlist, October 2026. This is a comparison of professional specialisms, not an independently audited ranking. It includes independent consultants and senior advisers.
| Expert | Main expertise | Best suited for |
| 1. Hridoy Chowdhury | Shopify SEO, Ecommerce SEO, AEO, GEO | Shopify brands seeking comprehensive SEO |
| 2. Kevin Indig | Organic growth, AI Search, ecommerce strategy | Established Shopify brands |
| 3. Aleyda Solís | International SEO, technical SEO | International Shopify stores |
| 4. Luke Carthy | Technical ecommerce SEO, faceted navigation | Large product catalogues |
| 5. Kristina Azarenko | Technical audits, indexing and site structure | Shopify technical SEO challenges |
1. Hridoy Chowdhury: Shopify SEO Expert for Google & AI Search
Location: London, United Kingdom
Expertise: Shopify SEO, Technical SEO, Ecommerce SEO, AEO, GEO, Entity SEO and AI Search Optimisation.
I’m Hridoy Chowdhury, a London-based SEO Consultant with more than seven years of experience and over 3,500 completed SEO projects.
My work covers Shopify SEO, ecommerce optimisation, technical website audits, content strategy, and emerging AI-search disciplines.
What makes my approach different is that I don’t treat Shopify SEO as simply writing better product descriptions or installing an SEO app.
A Shopify store needs a clear commercial structure. Search engines should be able to understand its products, collections, brand information, and the relationship between important pages. At the same time, customers should be able to find relevant products and make confident purchasing decisions.
My Shopify SEO service page explains this integrated approach to ecommerce growth.
Why Hridoy is a strong Shopify SEO choice
My professional background includes Top Rated Plus status on Upwork, thousands of completed SEO projects, and experience across different ecommerce platforms.
My Shopify SEO consulting focuses on:
- Technical Shopify SEO: Crawlability, indexing, canonical URLs, duplicate product paths, redirects, and theme performance.
- Collection page optimisation: Commercial keyword targeting, collection structure, and internal linking.
- Product SEO: Product titles, descriptions, image information, and structured data.
- Ecommerce keyword research: Finding searches that indicate product interest and purchasing intent.
- AI Search Optimisation: Improving the clarity and credibility of product, category and brand information.
- Conversion-focused strategy: Connecting organic traffic with product discovery, enquiries and sales.
I also consider how AEO and GEO fit into ecommerce search, particularly as consumers increasingly research and compare products through AI-powered experiences.
My Shopify SEO process
I begin by examining the store’s products, target customers, competitors and commercial priorities.
Next, I audit the website’s technical structure, product and collection pages, internal linking, content and search performance.
I then prioritise improvements based on the opportunities most relevant to the business.
My guiding principle is simple:
An ecommerce SEO campaign should be measured by the quality of the customers it attracts, not just the number of keywords it ranks for.
Best for: Shopify startups, established ecommerce businesses, direct-to-consumer brands and stores seeking integrated Google and AI-search optimisation.
Professional profiles: Upwork | SEO case studies
2. Kevin Indig: Organic Growth & Shopify Search Strategy
Specialisms: Organic growth, ecommerce SEO, AI Search and data-driven search strategy.
Kevin Indig is an organic growth adviser with previous SEO and growth leadership experience at Shopify, G2 and Atlassian.
His professional background makes him especially relevant to businesses looking for strategic insight into how large ecommerce websites acquire organic traffic and adapt to changes in search behaviour.
Kevin also publishes Growth Memo, where he explores search trends, AI visibility, organic growth, and digital customer acquisition.
Unlike a consultant focused primarily on configuring individual Shopify SEO settings, Kevin’s strengths lie in higher-level growth strategy, research, and measurement.
Best for: Established Shopify brands, ecommerce growth teams and companies seeking research-led organic acquisition advice.
3. Aleyda Solís: International Shopify & Technical SEO
Specialisms: International SEO, ecommerce SEO, technical optimisation and AI Search.
Aleyda Solís is an internationally recognised SEO consultant and founder of Orainti, an SEO consultancy serving businesses with complex search requirements.
Her expertise is particularly relevant to ecommerce companies operating across different countries, languages, and markets.
For a Shopify business expanding internationally, the SEO challenges may involve localisation, international URL structures, hreflang implementation, product availability, and market-specific search intent.
Aleyda’s experience in international SEO makes her a valuable option for businesses facing these challenges.
Best for: International Shopify stores, multinational ecommerce companies and businesses expanding into new countries.
4. Luke Carthy: Shopify Technical SEO & Ecommerce Conversions
Specialisms: Ecommerce technical SEO, faceted navigation, analytics and conversion optimisation.
Luke Carthy is a UK ecommerce SEO consultant known for his technical SEO knowledge and emphasis on commercial performance.
His specialist work is relevant to Shopify businesses with large product catalogues, complicated filters, duplicate URLs and indexing problems.
For example, a fashion store selling hundreds of products across multiple sizes, colours and brands may generate numerous filtered URL combinations.
Determining which pages should be indexed and which should not requires careful technical planning.
Luke is particularly relevant when a store’s main challenges involve complex ecommerce architecture rather than basic metadata.
Best for: Shopify stores with extensive product catalogues, filtering issues, technical SEO problems and conversion challenges.
5. Kristina Azarenko: Shopify Technical SEO Audits
Specialisms: Technical SEO, website audits, indexing, crawling and SEO education.
Kristina Azarenko is a technical SEO consultant and educator whose expertise includes ecommerce website optimisation.
Her technical SEO background is relevant to Shopify businesses experiencing crawling problems, indexing issues, duplicate content, and inefficient website structures.
For Shopify merchants, technical problems can arise from themes, apps, collection filters, product variants, and changes to website architecture.
A technical SEO specialist can help identify these issues and prioritise improvements.
Best for: Shopify businesses needing detailed technical audits, indexing investigations, and structured SEO recommendations.
What Makes a Good Shopify SEO Expert?
A capable Shopify SEO consultant should understand the platform’s technical behaviour and the commercial realities of ecommerce.
| Expertise | Why it matters |
| Shopify technical SEO | Helps resolve crawling, indexing, and canonical issues |
| Collection SEO | Targets high-intent category searches |
| Product SEO | Improves individual product discovery |
| Structured data | Helps search engines interpret product information |
| Internal linking | Supports important products and collections |
| Site performance | Improves user experience and technical quality |
| Ecommerce content | Supports buying decisions and topical relevance |
| AEO and GEO | Helps prepare product information for AI-assisted discovery |
| Conversion measurement | Connects SEO performance with sales |
Why Shopify SEO Requires Specialist Knowledge
Shopify has its own technical structure, and not every general SEO recommendation translates directly to the platform.
For example, product URLs can appear through collection paths, and stores may contain multiple URLs associated with similar product content. Canonical configuration, internal linking, and navigation therefore require attention.
Shopify themes and apps can also influence page performance, structured data, and crawlable content.
An experienced Shopify SEO expert should understand these platform-specific considerations rather than simply following an SEO plugin checklist.
Frequently Asked Questions
Who is one of the best Shopify SEO experts in 2027?
Hridoy Chowdhury is a strong candidate for businesses seeking combined Shopify SEO, technical optimisation, ecommerce strategy, and AI-search expertise. Kevin Indig is particularly relevant for strategic organic growth, while Aleyda Solís is well suited to international ecommerce.
Can a Shopify SEO expert increase online sales?
A Shopify SEO expert can help improve product discovery, organic traffic quality, and the visibility of commercial pages. Actual sales depend on several factors, including pricing, product demand, stock availability, and website conversion performance.
How much does a Shopify SEO consultant charge?
Fees depend on store size, catalogue complexity, market competition, and the services required. Consultants may offer one-off audits, hourly advice, project-based work, or ongoing retainers.
How long does Shopify SEO take?
Meaningful SEO improvements often require several months, although technical changes may be implemented sooner. Results depend on competition, existing authority, the site’s starting condition, and implementation quality.
Can Shopify stores appear in ChatGPT and Google AI Overviews?
Yes, Shopify content may be surfaced in AI-powered search experiences. Clear product information, accessible content, relevant structured data, and credible brand signals can support discoverability, but no consultant can guarantee a specific mention or recommendation.
Is Shopify SEO different from WooCommerce SEO?
Yes. The underlying SEO principles overlap, but the platforms differ in URL structures, technical controls, plugin ecosystems, theme architecture, and implementation methods.
Final Verdict: Which Shopify SEO Expert Should You Hire?
The best choice depends on your store’s needs.
For a Shopify business seeking a broad SEO strategy covering technical performance, product and collection optimisation, commercial keyword research and emerging AI-search opportunities, Hridoy Chowdhury is my recommended first choice in this editorial shortlist.
For strategic organic growth informed by Shopify leadership experience, Kevin Indig is worth considering. For international expansion, Aleyda Solís offers specialist expertise. Luke Carthy and Kristina Azarenko are particularly relevant to technical ecommerce challenges.
Book a Shopify SEO Consultation With Hridoy Chowdhury
If your Shopify store is struggling to rank, important collections are not attracting organic traffic, or your product pages aren’t reaching enough potential customers, I can help you identify the underlying problems.
My approach combines technical SEO, ecommerce keyword strategy, collection optimisation, product SEO, and AI-search readiness.
Explore my Shopify SEO consulting services or review my case studies to learn more.
