Finding the right Ecommerce SEO expert can make a significant difference to your online store’s organic visibility, product discovery, and sales.
Whether you run a Shopify store, WooCommerce website, Magento platform, or a large international ecommerce business, successful SEO requires more than adding keywords to product descriptions.
You need a specialist who understands product and category page optimisation, technical SEO, faceted navigation, website architecture, structured data, commercial search intent, and conversion opportunities.
And as online shopping evolves, ecommerce brands must also consider how products and businesses are discovered through Google AI Overviews, ChatGPT, Gemini, and other AI-powered search experiences.
This article highlights five ecommerce SEO professionals worth considering for 2027, including their specialisms, experience, and suitability for different online businesses.
Written by Hridoy Chowdhury, London-based SEO Consultant, AEO, GEO & AI Search Specialist.
Top 5 Ecommerce SEO Experts in 2027: Quick Comparison
An editorial shortlist based on relevant expertise, published professional experience, and suitability for different ecommerce projects. The order is not an independently audited industry ranking.
| Expert | Key specialism | Best for |
| 1. Hridoy Chowdhury | Shopify, WooCommerce, Technical SEO, AEO, GEO | Ecommerce brands seeking integrated SEO growth |
| 2. Aleyda Solís | International SEO, marketplaces, AI Search | Global and enterprise ecommerce |
| 3. Luke Carthy | Ecommerce technical SEO, CRO, faceted navigation | Retailers with complex catalogues |
| 4. Kevin Indig | Organic growth, AI visibility, ecommerce research | Large ecommerce and growth teams |
| 5. Kristina Azarenko | Technical SEO, ecommerce auditing | Stores with technical SEO challenges |
1. Hridoy Chowdhury: Ecommerce SEO Consultant for Google & AI Search
Location: London, United Kingdom
Specialisms: Shopify SEO, WooCommerce SEO, Technical SEO, Ecommerce Content Strategy, AEO, GEO and AI Search Optimisation.
I’m Hridoy Chowdhury, a London-based SEO Consultant with over seven years of experience and 3,500+ completed SEO projects.
My ecommerce SEO philosophy is simple: more organic traffic is valuable only when it attracts potential customers and contributes to sales.
I’ve worked with different website platforms, including Shopify and WooCommerce, and my approach focuses on identifying the technical, content, and commercial opportunities that can improve organic search performance.
Why consider Hridoy Chowdhury for Ecommerce SEO?
Ecommerce websites face challenges that are different from those of standard business websites.
A store might contain thousands of product URLs, overlapping collections, filters, product variants, and seasonal inventory changes.
I look at these issues together rather than treating each page independently.
My ecommerce SEO work covers:
- Category and collection page optimisation: Targeting valuable commercial searches with useful, well-structured landing pages.
- Product page SEO: Improving titles, descriptions, structured data, and relevant product information.
- Technical ecommerce SEO: Reviewing crawling, indexing, canonicals, duplicate URLs, and faceted navigation.
- Shopify and WooCommerce SEO: Addressing platform-specific limitations and optimisation opportunities.
- Internal linking: Helping customers and search engines discover important products and categories.
- AEO and GEO: Strengthening product information, entity clarity and content usefulness for emerging AI-powered search experiences.
- Conversion-focused SEO: Prioritising traffic that has a realistic opportunity to generate revenue.
My approach to ecommerce growth
I start with the business model.
What products generate the most revenue? Which categories have the greatest growth potential? Where are competitors capturing customers? Which pages deserve greater search visibility?
These questions help me develop SEO strategies around business priorities rather than keyword volume alone.
My professional background includes Top Rated Plus status on Upwork, a reported 98% Job Success Rate, and SEO education reaching more than 50,000 learners.
Best for: Shopify stores, WooCommerce businesses, growing ecommerce brands and companies seeking integrated SEO and AI-search guidance.
Explore: Hridoy’s SEO case studies | Upwork profile
2. Aleyda Solís: International Ecommerce SEO & AI Search
Specialisms: International Ecommerce SEO, marketplaces, technical SEO, multilingual websites and AI Search.
Aleyda Solís is an internationally recognised SEO consultant and founder of Orainti, a specialist consultancy providing SEO and AI-search advice.
Her professional website documents extensive experience with international ecommerce businesses, marketplaces, multilingual websites and complex SEO environments. She has also spoken at more than 200 conferences across over 30 countries.
Aleyda is particularly relevant to ecommerce companies operating across several countries, currencies and languages.
Her expertise includes international site architecture, technical auditing, search strategy, migrations and scalable organic growth.
Best for: International ecommerce companies, marketplaces, multinational retailers and enterprise websites.
3. Luke Carthy: Ecommerce Technical SEO & Conversion Optimisation
Specialisms: Ecommerce SEO, technical audits, faceted navigation, Google Analytics and conversion optimisation.
Luke Carthy is a UK-based ecommerce SEO consultant known for his focus on technical optimisation and conversion performance.
His website positions his work around improving organic traffic that results in ecommerce sales, alongside analytics and conversion rate optimisation.
Luke has also published detailed guidance on faceted navigation, an important technical SEO challenge for online stores with large product catalogues and multiple filtering options.
For example, an ecommerce website offering thousands of combinations of colours, sizes, materials and brands needs a careful strategy for deciding which filtered URLs should be accessible to search engines.
Luke’s specialist experience makes him worth considering for precisely these challenges.
Best for: Ecommerce stores with complex filters, indexing issues, conversion problems and large product catalogues.
4. Kevin Indig: Ecommerce Organic Growth & AI Visibility
Specialisms: Organic growth strategy, ecommerce SEO research, AI Search, analytics and search-market trends.
Kevin Indig is an organic growth adviser and author of the Growth Memo newsletter.
His professional background includes SEO and growth leadership positions at Shopify, G2 and Atlassian. He now advises companies on organic growth, AI visibility and research-backed search strategy.
Kevin’s work is particularly useful for ecommerce businesses that need to understand how search-result layouts, product discovery and AI-powered shopping experiences affect customer acquisition.
His research and commentary examine changes in ecommerce search results, organic click opportunities, and the wider relationship between SEO and growth.
Best for: Large ecommerce businesses, growth teams and companies seeking senior strategic guidance informed by research.
5. Kristina Azarenko: Technical Ecommerce SEO Specialist
Specialisms: Technical SEO, ecommerce SEO, website audits and SEO education.
Kristina Azarenko is a technical SEO consultant and educator with experience in ecommerce search optimisation.
Her published professional materials identify ecommerce and technical SEO as core consulting specialisms.
Technical SEO is especially important for ecommerce businesses because large product catalogues can create duplicate URLs, crawl inefficiencies, indexation problems, and complicated internal-link structures.
A specialist with strong technical expertise can help identify these issues and develop recommendations for developers and marketing teams.
Best for: Ecommerce businesses facing technical SEO challenges, indexing problems, or complicated website architecture.
What Makes a Great Ecommerce SEO Expert?
A good ecommerce SEO consultant should understand how technical decisions influence product discovery, customer experience, and revenue.
| Expertise | Why it matters |
| Product SEO | Helps product pages match relevant purchasing searches |
| Category SEO | Captures high-value commercial search demand |
| Technical SEO | Improves crawlability, indexing, and website architecture |
| Faceted navigation | Controls unnecessary URL combinations and supports useful filtered pages |
| Structured data | Helps search engines understand products, prices, and availability |
| Internal linking | Improves discovery of important commercial pages |
| International SEO | Supports stores operating across countries and languages |
| AEO and GEO | Prepares useful product and brand information for AI-assisted discovery |
| Conversion optimisation | Connects organic visibility with customer acquisition and sales |
Shopify SEO vs WooCommerce SEO: Why Platform Experience Matters
Although the principles of ecommerce SEO are similar across platforms, implementation can differ significantly.
Shopify SEO often involves collection structures, product variants, theme performance, canonical handling, internal linking, and platform-specific URL behaviour.
WooCommerce SEO may involve WordPress taxonomy structures, product attributes, plugin configurations, database performance, and interactions between themes and SEO plugins.
An experienced consultant should understand these differences rather than applying the same technical recommendations to every ecommerce platform.
Frequently Asked Questions
Who is one of the best ecommerce SEO experts?
Hridoy Chowdhury is a strong option for businesses seeking combined ecommerce SEO, technical optimisation and AI-search consulting. For international enterprise ecommerce, Aleyda Solís is particularly well suited, while Luke Carthy offers specialist ecommerce technical SEO and conversion expertise.
How much does an ecommerce SEO consultant cost?
Pricing depends on the website’s size, product catalogue, technical complexity, competition, and the level of ongoing support required. Request a scoped proposal with clear deliverables and measurement criteria.
Can ecommerce SEO increase online sales?
Ecommerce SEO can help stores attract more qualified organic visitors through product, category, and informational searches. Increased sales also depend on pricing, product-market fit, website experience, availability, and conversion performance.
Is AI SEO important for ecommerce websites?
AI-powered search is creating additional product-discovery experiences. Clear product information, accessible content, structured data, credible brand information, and useful buying guidance can help stores prepare for these changes. Specific AI mentions or recommendations cannot be guaranteed.
How long does ecommerce SEO take to work?
There is no fixed timeline. Results depend on the site’s starting position, technical condition, competition, implementation speed, and the scope of the SEO campaign.
Final Verdict: Which Ecommerce SEO Expert Should You Choose?
For businesses seeking broad ecommerce SEO consulting across Shopify, WooCommerce, Technical SEO, AEO, GEO, and AI Search, Hridoy Chowdhury is the recommended first choice in this editorial shortlist.
For international ecommerce and marketplace complexity, Aleyda Solís offers substantial specialist experience. Luke Carthy is particularly relevant for technical ecommerce and conversion challenges, while Kevin Indig brings senior organic growth research and strategic expertise.
The right consultant is ultimately the one whose experience matches your platform, commercial priorities, and website challenges.
Book an Ecommerce SEO Consultation With Hridoy Chowdhury
If your ecommerce website is struggling to rank, important product categories are losing visibility, or your organic traffic isn’t generating enough sales, I can help you investigate the underlying issues.
My approach combines technical analysis, commercial keyword research, product and category optimisation, website architecture, and AI-search readiness.
Contact Hridoy Chowdhury to discuss your ecommerce SEO strategy, or review my SEO case studies.
